James Valentine

- Led content marketing, SEO and organic growth across B2B and D2C brands, producing 100+ publications and campaigns while earning 550+ pieces of industry coverage. Managed editorial strategy, publishing, digital PR and earned media, SEO optimization, people management, analytics, and AEO, GEO and AI search while supporting national media and conferences.

- Developed research and data-backed reports, thought leadership and search-optimized editorial campaigns that turn market data and consumer insights into organic visibility, earned media, authoritative links and brand awareness.

- Managed leasing, tenant relations and property operations for a 9-unit Lake Union apartment building.

- Led SEO strategy and web analytics for a Web3 organization, driving organic traffic growth and user conversions while collaborating with international teams and presenting organic growth strategies at a global summit in Milan.

- Managed the redevelopment and SEO of an educational website, publishing 70 articles with custom graphics and more than 180,000 words while implementing extensive technical and on-page SEO improvements across site architecture, internal linking, metadata, crawlability, indexation and schema markup.

- Migrated web analytics from Google Analytics to GDPR-compliant Matomo, establishing a privacy-focused analytics environment for measuring organic performance and user behavior.

- Managed off-page SEO and content marketing strategy across 30 digital education brands through three acquisitions, while supporting on-page SEO and weekly content launches.

- Led a 10-member email marketing team and two external resource teams, achieving 10% YoY growth and generating 5,000 backlinks from web publishers through outreach and relationship-driven content promotion.

- Reduced annual vendor spend by $350K while leading the yearlong development and rollout of an internal full-funnel marketing campaign management system.

- As SEO Manager for OnlineMBA.com, captured $1 million in monthly traffic value by implementing a Hub-and-Spoke content model using pillar pages and topic clusters, producing 250 articles, profiling 1,000 MBA programs and optimizing on-page and off-page SEO.

- Developed full-funnel content targeting search intent and priority audiences, securing 1,000+ quality links and content placements through email campaigns and digital PR while increasing revenue-generating organic leads.

- 10 years of hospitality experience across server, busser, host and barback roles.