James Valentine

d3ad insid3 · still aliv3

Organic Growth Lead - SEO, Content Marketing & Digital PR

Content Marketing, SEO & Communications Manager · Custom Cones USA & DaySavers · Seattle, WA

[email protected] 360-600-2440 linkedin.com/in/jam3sval3ntin3 Seattle, WA
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Professional Experiencee

Content Marketing, SEO & Communications ManagerCustom Cones USA & DaySavers
Renton, WA
11/2024 – Present

Lead content marketing and organic growth across B2B and D2C brands - 100+ publications and campaigns produced, 500+ pieces of earned industry coverage secured. Own editorial, publishing, in-house PR, optimization, people and analytics, while supporting national initiatives across media and trade shows.

Organic traffic +238% Revenue +393% KW rankings #1–10 +444% 550 linked coverage pieces
Resident ManagerMainGate Management
Seattle, WA
05/2022 – 02/2025

Leasing, tenant relations and property management for a 9-unit Lake Union apartment building.

SEO & Web Analytics LeadHorizen
Seattle, WA · Remote
11/2021 – 06/2023

Led SEO strategy and web analytics for a Web3 organization, driving organic traffic growth and user conversions with international teams. Managed the redevelopment of Horizen.io/academy, publishing 70 articles and 180,000+ words. Migrated Google Analytics to GDPR-compliant Matomo, executed on-page and technical SEO, and presented organic growth strategy at a global summit in Milan.

Off-Page SEO Lead → SEO Analyst → Off-Page SEO AssociateHigherEducation.com (acquired by Red Ventures)
Seattle, WA
06/2015 – 10/2021

Managed off-page SEO, content strategy and weekly launches for 30 digital education brands through 3 acquisitions. Led a 10-member email marketing team and two external resource teams. As SEO Manager for OnlineMBA.com, captured $1M in monthly traffic value via a Hub-and-Spoke content model across 250 articles profiling 1,000 MBA programs. Built full-funnel content that secured 1,000+ quality links through outreach.

10% YoY growth 5,000 backlinks earned Vendor spend −$350K
Front of House StaffRestaurants
Washington & Idaho
07/2005 – 05/2015

Server for 5 years at Ivar's Salmon House, Bardenay, The Stuffed Olive, Angell's Renato and Applebee's. Busser, host and barback for 5 years at 13th St Pub & Grill, Mai Thai, Arawan Thai Cuisine and Sushi Land.

Education

Bachelor of Business Administration, Minor in Marketing

Boise State University, Boise, ID

01/2010 – 05/2013

Certificate in Digital Marketing Analytics

University of Washington, Seattle, WA

09/2018 – 06/2019

Skills

SEO, Organic Growth & Web Analytics

Technical, On-Page & Off-Page SEO Organic Growth Strategy Competitive Analysis Keyword Research Site Audits & QA Algorithm Analysis AI Proficiency Team Management Project & Resource Management Marketing Analytics & Dashboarding High-Volume Content Production New Product Launch Strategy

Tools: Ahrefs, Screaming Frog, Google Analytics & Search Console, Matomo, Hotjar, Jira, Asana, Monday, Confluence, Excel & Sheets, BigCommerce, Cloudflare, HTML, Schema Markup, Markdown, VS Code, Claude, ChatGPT, Gemini, AEO/GEO

Content Marketing, Digital PR & Communications

Editorial Strategy & Production Brand Positioning Earned Media Strategy High-Authority Link Acquisition Campaign Management Email Marketing Performance Analysis Web Audits Trend & Consumer Research Relationship Building

Tools: Pitchbox, Klaviyo, Mailchimp, Mailgun, Salesforce, Google Trends, Headset, AnswerThePublic, Ubersuggest, YouGov, Typeform

Portfolio

A selection of recent publications and earned media coverage - spanning cannabis, Web3 and higher-education verticals.

Publications

Media Coverage

Full Portfolio Document ↗

Résumé & Cover Letter

Download either document as a PDF, or reach out directly - details below.

Contact

Seattle, WA - open to conversations about organic growth, content and digital PR roles.