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Content Marketing Manager

Custom Cones USA & DaySavers, Renton, WA | 11/2024-Present

I lead content marketing and organic growth across B2B and B2C brands, producing 100+ publications and campaigns while gaining over 200 pieces of industry coverage. I manage editorial, publishing, optimization, people, and reporting while supporting national initiatives in media and at conferences. Organic traffic rose 49%, key events 87%, keyword rankings #1–3 increased 961%, and #4–10 increased 641%.

Resident Manager

Maingate Management, Seattle, WA | 05/2022-02/2025

Community Manager of the 9-unit Lake Union apartment building where I resided, overseeing leasing, tenant relations, and property management.

SEO and Web Analytics Lead

Horizen, Seattle, WA | 11/2021-06/2023

Led SEO strategy and web analytics for a Web3 organization, driving organic traffic growth and user conversions while collaborating with international teams. Managed the redevelopment of Horizon.io/academy, publishing 70 articles with custom graphics and over 180,000 words. Migrated from Google Analytics to GDPR-compliant Matomo, implemented extensive on-page and technical SEO optimizations, and presented organic growth strategies at a global summit in Milan.

Off-Page SEO Lead

HigherEducation.com, acquired by Red Ventures, Seattle, WA | 06/2018-10/2021

Managed off-page SEO, content marketing strategy, and weekly launches for 30 digital education brands through 3 acquisitions. Led a 10-member email marketing team and two external resource teams while supporting on-page SEO. Achieved 10% YoY growth, generated 5,000 backlinks from web publishers through outreach and digital PR, and reduced annual vendor spend by $350K. Led the yearlong development and rollout of an internal full-funnel marketing campaign management system.

SEO Analyst

HigherEducation.com, Seattle, WA | 11/2016-06/2018

As SEO Manager for OnlineMBA.com, captured $1 million in monthly traffic value by implementing a Hub-and-Spoke content model, producing 250 articles, profiling 1,000 MBA programs, and optimizing on-page, off-page, and technical SEO to increase site engagement and conversions.

Off-Page SEO Associate

HigherEducation.com, Seattle, WA | 06/2015-11/2016

Developed full-funnel content targeting intent-driven keywords and audiences, securing 1,000+ quality links and content placements through email campaigns, boosting off-page SEO and driving high-intent organic traffic that increased revenue-generating leads.

Front of House Staff

Restaurants, Washington, Idaho | 07/2005-05/2015

Server for 5 years at Ivar's Salmon House, Bardenay, The Stuffed Olive, Angell's Renato, and Applebee's. Busser, Host, and Barback for 5 years at 13th St Pub & Grill, Mai Thai, McGrath's, Arawan Thai Cuisine, and Sushi Land.

Bachelor of Business Administration, Minor in Marketing

Boise State University, Boise, ID | 01/2010-05/2013

Certificate in Digital Marketing Analytics

University of Washington, Seattle, WA | 09/2018-06/2019